We respect our customers privacy so we’ve instituted policies intended to ensure that your personal information is handled safely and responsibly. We have posted this privacy policy to let you know what kind of information we collect, how it is used, and with whom it may be shared. We encourage you to refer to this policy from time to time so that you understand our current privacy policy.
If you have any questions about this policy, you can contact us by email. Details are available on the website.
What Information Do We Collect?
In accordance with the Data Protection Act 1998 we will use your information lawfully.
When you order from us, we collect your name, billing address, shipping address, email address, and phone number. Your credit card information is held securely by our shopping cart providers, PayPal.com. We also gather information on any third party who may receive any item you send them (this includes the person’s name and address) and we will retain a record of your purchases.
We do NOT store your credit card information on our website or keep your credit card details in our office – details are held securely in an encrypted format by PayPal.com.
How Do We Use Your Information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
To keep you up to date with our most recent launched products or brand related marketing updates.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Retarget you for abandoned cart recovery through email, social media and display advertising campaigns.
DO WE SHARE YOUR INFORMATION?
We take your privacy very seriously and will NOT sell or make your personal information available to any third parties.
How to make a complaint:
if you believe that we have breached your privacy rights in any way, or would like to discuss any issue about our privacy policy,
please contact us at Sales@borntoraceusa.com
All such enquiries or complaints will be taken seriously and handled with impartiality and discretion. If you wish to submit a complaint, please provide us with all relevant details. Once you have submitted your complaint, we will assess it to determine whether or not you have complained about a privacy issue which is covered by the Privacy Laws. If your complaint is covered by the Privacy Laws, we will thoroughly investigate all aspects of your complaint including ascertaining the relevant facts and what your expectations are for any resolution. During our investigation we may need to seek further information from you as to the nature of or factual circumstances surrounding your complaint.
We will endeavor to respond to you at all times promptly and to offer a practical solution which is consistent with our legal obligations.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
